Design in Europe 08/09 (english)Les guides
DESIGNinEUROPE is a reference catalog of agencies and an analytical tool intended for executives who use design for problem solving in their professionnal activities.
In the fourth edition of DESIGNinEUROPE we use an approach based on case studies, with an analysis that begins with the client brief. From the most common to the most progressive cases, company heads are turning toward design agencies for five reasons : brand (re)establishment, creating brand experiences, brand creation, brand extension, and brand innovation.
Each agency is introduced by way of an interview with the 40 agency directors and/or creative directors. They explain their professionnal development, their company, their work with clients, and their vision of today and tomorrow’s market.